It’s About Time I Had A Rant – MAC Pricing

It’s about time that I had a rant – I think I am totally overdue and this is an issue that is far too close to my heart and purse. Nothing at the moment bothers me more than the price of high end makeup in Australia, in particular MAC. Now, I totally understand the cost of getting it here and selling it with taxes and all those lovely things that make Australia what it is – we’re an expensive country, I get that. What I don’t understand is how I can walk into the Duty Free at Mumbai International Airport and pay $100 for a foundation, a concealer, a lipstick and a paint pot when all together the foundation and concealer would almost cost more than all those products combined at home. It’s not that hard to figure out pricing. It’s one thing to set a price that accurately reflects the quality of the product and production costs, it’s another entirely to charge almost twice as much (if not more) for a product based on location.

You know what would make MAC more money? Setting their prices at a competitive rate in Australia. More people would buy it – I wouldn’t hear the complaints I do when talking about the brands pricing. They would sell more product and hence make more profit at their end. It would also help if you could buy it in-store anywhere other than Myer and David Jones in most parts of the country. The real lack of competition is sending the prices through the roof and I don’t know about you, but nearly $60 for a foundation is bordering on the ridiculous side of things and I don’t know if my bank account can handle the insane price differences for the rest of my life. You see, I love the product way too much to just abandon it over price at this stage and that’s the main problem, it’s not that highly priced elsewhere. In fact I would consider MAC affordable in both the US and India hence why I am now investigating shipping forwarding from the US to try and get around it – stay tuned for more on that.

Don’t get me wrong, I love MAC. In fact: I adore it. I’ve wanted to own it and use it and be able to talk about it for years. What I don’t love is a company not standardizing their pricing across the globe. I can understand a few dollars difference and allowing for currency conversion, but don’t try and convince me that somehow marking up a small product – a foundation from $30 to almost $60 is the result of importing it for two of the largest chains in the country and taxes. The price to me just doesn’t add up and if I can justify having it forwarded to me from the US there is some serious pricing issues that need to be addressed. The thing is, that sort of mark up is expected on cars. Not makeup.

That’s it, that’s my rant over. The good news is I’m back in Australia and have a bunch of ideas for my blogs. I’ve got posts lined up for all the regular days and I’m travelling to Melbourne for a bit of a brow tidy-up and reshape at Benefit and I look forward to sharing the experience with you all seeing as I finally got my new video camera and things which means one thing: MORE VIDEO TUTORIALS AND REVIEWS. All that excitement aside, I’ll be discussing the lovely products I bought in the Duty Free tomorrow so be on the look out for that because so much more is to come!

x ac


3 thoughts on “It’s About Time I Had A Rant – MAC Pricing

  1. namratasrealm says:

    Wow, and I think MAC has exponentially increased their prices in India. Buying it at Heathrow airport was so much cheaper than what you have to buy at the MAC stores in India. I agree that the pricing is just way wrong and I had quite a shock to recently see the price of foundation being almost 3 times more than what I paid at Heathrow.


    • acbeauty says:

      It differs so much from country to country which is awful. The worst I’ve found so far is Australia which is where I generally have to buy everything but I’m hoping to stock up in LA next year to save myself some money! Thanks for the comment! x ac


  2. Manisha Koppar says:

    Hey lovely I’m glad u shopped at our MAC duty free store in Mumbai. I hope u had a wonderful experience there. And about the pricing they compare the price to ur local stores and the competition of brands and their pricing but I hope they do make them cheaper.

    Thank you


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